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Contact Us Page Best Practices

Great contact forms typically:

  • Are easy to find, so a visitor can quickly get in touch with you.
  • Explain why someone should contact your business.
  • Describe how your business can help solve the visitors’ problems.
  • Include an email and phone number so visitors can get in touch with you on their first attempt.
  • Include a short form using fields that’ll help your business understand who’s contacting them.
  • Have a call-to-action to provide visitors with another action to take if they choose not to complete the form.
  • Showcase the company’s thought leadership, whether by including a list of recent blog posts or articles about the company in the press.
  • Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors another way to engage with the business.
  • Redirect to a thank you page that explains when and how you’ll be contacting the visitor.
  • Promote helpful content and resources.
  • Are creative and memorable, allowing visitors to associate contacting your brand with a positive or funny memory.
  • Show off what your brand does so visitors and potential customers can get a sense of the work you do before they even get in touch.
  • Avoid unnecessary fields and words, so your page remains as straightforward as possible — no fluff.

Now that we’ve gone over best practices let’s review examples of some of the most effective Contact Us pages on the Internet.

Time to get inspired.

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